Equine Care Technology

London based start up business which has developed a 24/7 horse monitoring technology using a wearable bib or girth sleeve when at exercise. It will measure the horse’s heart rate, activity and behaviour to prevent and warn of health problems via remote phone app. The app analyses data received remotely from the horse enabling the owner to be pre-warned of any problems.


The company requires £300,000 in two tranches to bring this successful product to the market in early 2018. The market size is £80 billion worldwide and the company forecast to deliver an EBITDA of 35% on sales of £18 million in 2020.


Some key points:

  • SEIS/EIS eligible
  • Product already fully beta tested in prototype format
  • All Intellectual Property related to the product owned by the company
  • 500 people already signed up to buy product
  • Pilot fully running July 2017 with 20 devices some with veterinary & equine science researchers and rest with amateur & professional horse owners, all providing case studies
  • Backing of Royal Veterinary College and University of Liverpool


An investor with any of the following skills would be most welcome, equine science expertise, sales and financial strategy and distribution strategy.  In return a significant equity in the company is available.

Location Amount EIS/SEIS Stage Reference
London, UK £300,000 SEIS and EIS applicable Early stage 7082

For more information Log in/Register or contact Rob Southwell.

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