Artificial intelligence company achieves £100,000 in financing

Joy, sadness, trust, disgust, fear, anger, surprise and anticipation – Emotion Cube will show you how you feel!  Emotion Cube is the world’s first AI device that can respond to factual questioning and engage in a two-way conversation. The cube can ‘feel’ your primary emotions and become your mood enhancer, helping you to remain productive, focused and positive.

Sectors Location Stage New Capital
IT-Hardware/Electronics/IoT London Early stage £100,000

Our client approached us in need of working capital. He was selling his first batch of orders and needed funding to continue to deliver on existing orders. Sales for the year were running at more than double forecast but the sales activity had been suspended owing to lack of funds.

Our client wanted to find an investor who could add strategic value to the business, shape the sales and marketing strategy and outline a clear route to market with an aim to build the company for an exit in 3 to 5 years time.

With our connections we knew we could find just the right investor to fill this need. There are no direct competitors to Emotion Cube, as no other company has the equivalent functionality.   Emotion Cube’s unique capability with the emotion processor and emotional sharing places it in a class of its own.   We coached the client on how to best communicate the product features and helped them present this to a shortlist of suitable investors.

We found a bespoke investor who is excited by the intellectual property aspect of this investment. The investor is well connected in the fund raising game and has access to further financing through his contacts. He is now working to develop a marketing strategy, enabling the client to focus on their specialty, the technology, and better direct the team.

Our negotiations on behalf of the client have resulted in an outcome that both parties were pleased with. Now the client has the necessary capital to deliver the orders and an investor on board who can help move the business forward.

"I was pleased to run the fundraising project for Emoshape Ltd who was delighted with our investor and who will be able to add value to the future of the company and its product development. I believe that this is a very exciting product and I’m really pleased to have introduced both parties to each other and wish them well for the future."

Jackson Ellis, B&Y Associate


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