To many, Facebook is a monolith that has had its day. Social Networking 2.0 has arrived, and the internet is now being used in a more selective way to put people together.
Our client has developed a social media platform where users and schools create their own ‘closed-circle’ networks of Alumni from the same school. The platform launched in Feb 2018 for Harrow and now comprises a network of 1100+ alumni, developing inner circles of interest areas, e.g., investor club, sports clubs, job-posting, property lunches and event organising. The platform is live for a further10 high-value public schools including Eton, Charterhouse and St George’s Ascot, with an aggregate 4,000+ users. The pipeline stands at 78 schools, with a target of 100,000 users for 2019. Engagement rates with users are 3 times industry average.